Everyone tries to network, but few people do it well, often making the same basic mistakes.Here’s what not to do when you’re trying to expand or leverage your network:

每个人都尝试建立自己的社交网络，但是真正做得好的却寥寥无几。很多人都会犯一些基本错误。当你在试图扩大或利用自己的人际网络时，不要再犯以下的错误了：

1. Try to take before you give.

还没付出就想有回报

The goal of networking is to connect with people who can help you make a sale, get a referral, establish a contact, etc. When we network, we want something.

建立人际网络的目的在于与人联系，希望便未来在销售、引荐、联系等需要的时候派上用场。 总而言之，当我们建立人际网络时，都想从中得到点什么。

But at first, never ask for what you want. In fact you may never ask for what you want. Forget about what you can get and focus on what you can provide. Giving is the only way to establish a real connection and relationship. Focus solely on what you can get out of the connection and you will never make meaningful, mutually beneficial connections.

但是注意不要一开始就索取你想要的。 事实上最好永远也别这么做。把想要的东西忘记，着重于你所能提供的。 给予是建立良好关系的唯一途径。 如果一心只想索取，那么永远也不可能能建立起真正有利并且互惠的关系。

When you network, it’s all about them, not you.

与人交往时，他们才是主角。

2. Assume others should care about your needs.

认为别人都应该在乎你的需求

Maybe you’re desperate. Maybe partnering with a major player in your industry could instantly transform red ink into black. No one cares. No one should care. Those are your problems and your needs.

或许你很绝望，或许你的商业伙伴能够瞬间让你扭亏为盈。但是事实上，没有人会在乎你的事情。 也没有人有这个义务。那些都是你自己的事。