Tools provide a convenient way to establish connections, but to maintain those connections you still have to put in the work. Any tool that is easy or automated won’t establish the connections you really need.

这些社交工具让社交变得更加方便，但是要维持这些关系需要投入真功夫。 任何简易或是自动的工具都不能帮你建立起真正需要的人际网络。

5. Reach too high.

目标人群不切实际

If your company provides financial services, establishing a connection with Warren Buffett would be great. Or say you need seed capital; hooking up with Mark Cuban would be awesome. Awesome and almost impossible.

如果你的公司业务是金融服务，那么和沃伦.巴菲特结识倒是不错。或者说你需要创业资金，那么能搭上马克.库班简直就是帅呆了。帅是帅，但是几乎不可能。

The best connections are mutually beneficial. What can you offer Buffett or Cuban? Not much. You may desperately want to connect with the top people in your industry, but the right to connect is not based on want or need. You must earn the right to connect. Find people who can benefit from your knowledge and insight or your connections.

最好的关系是双方能够互惠互利的。你能给巴菲克或者是库班什么呢？没什么吧。 你或许拼命地想要和这些顶尖人士结识， 但是这种结识的权利不是你想要或者是你需要就会有的。 你必须要去争取这种权利。那些能够从你的知识与见解或者人际关系中获利的人们才是正确的选择。

The “status” level of your connections is irrelevant. All that matters is whether you can help each other reach your goals.

在人际网络中，地位是无关紧要的。 重要的是双方之间是否能够互相帮助，达到自己的目标。